Questions to guide good practice



What makes your press distinctive? Does your branding express your values and/or the interests of your target audience?

Have you considered whether using unconventional or experimental approaches to publishing might help communicate the distinctiveness of your press?

Could you "borrow reputation" from other existing organisations -- academic associations, for example?

How can other scholars in your academic community support your work, for example, via endorsements, or publishing with you? 

How might you offer your authors a publishing experience that is richer or more personal than offered by mainstream academic publishers? Do you have the capacity to do so, consistently?